Social Media: Getting Started (Step-by-Step for New Agents)
Social Media: Getting Started (Step-by-Step for New Agents)
You've joined Bramlett and you want to build a social media presence. Here's where to start — no guessing required.
Step 1: Get Your Branded Assets
Before you post anything, make sure you have the right branding materials:
- Download your agent logo and brand assets from Brand Identity Downloads
- Review the Brand Guide — know the colors, fonts, and usage rules
- Get your headshot if you don't have one — see Headshots Style Guide
Step 2: Choose Your Platform(s)
You don't need to be everywhere. Pick one or two and do them well.
| Platform | Best for |
|---|---|
| Visual content, listings, lifestyle, local neighborhood content | |
| Sphere engagement, community groups, older demographic | |
| Professional network, referral partners, sphere |
Recommendation for new agents: Start with Instagram. It's the most active platform for Austin real estate consumers and has the most template support from Bramlett.
Step 3: Use Bramlett's Templates
You don't have to design from scratch. Bramlett provides ready-to-use templates:
- Agent Social Media Templates — just listed, just sold, under contract, market updates, and more
- Flyer Templates — open house and listing flyers
Templates are in Canva. Access them via the links in the articles above.
Step 4: Know the Brand Rules
Key things you cannot do:
- Use unofficial logos or colors
- Post listings without proper attribution/branding
- Use personal branding that conflicts with Bramlett brand standards
When in doubt, check the Brand Guide or submit a HelpScout ticket to the design team.
Step 5: Set a Posting Frequency You Can Sustain
Consistency beats volume. Three posts per week, sustained for 6 months, beats 20 posts in January and silence in February.
Suggested starting cadence:
- 1 listing or market content post per week
- 1 personal/community post per week
- 1 educational or tips post per week
Step 6: Order Custom Design Assets When Needed
For custom design work (agent-branded materials, unique graphics):
- How To: Order Agent Marketing Assets
- Allow reasonable lead time for custom requests
What Bramlett Does NOT Manage for You
Bramlett provides templates, brand assets, and design support. Bramlett does not:
- Post on your behalf
- Manage your personal accounts
- Create custom content on demand for every listing (use the templates)
More Resources
- Social Media Marketing — strategy overview
- Actionable Social Media Advice (Aaron Scruggs) — agent who's built a strong following
- Marketing Assets — full library