Brand Guide


Logo

Our Primary Logos are simple and sophisticated typeset in a bold sans-serif "Bramlett", contrasted with an italicized serif "Partners". The primary logo(s) can be used on all branded materials in a single color and applied appropriately for the allowed space (ex: horizontal on website or vertical on a social graphic). The Secondary Logos with the Skyline can be used on branded materials in multi-color for assets where more personality is wanted to be showcased.


Primary Horizontal Logo


Primary Vertical Logo


Logo Color Variations

Secondary Horizontal Logos with Skyline


Clearspace

The clearspace is defined as the height of the "B" in the Bramlett Logo. This ensures no other competing elements will be placed too closely to the logo for maximum legibility.


Agent Logos & Icons

Click here for full guidelines

Team Logos & Icons

Click here for full guidelines (you must be team eligible)


Social Media Accounts

  • All social media accounts must include the brokerage name in either the title or the main description of the account.
  • If the social media account title includes text that is descriptive of the agent, then the brokerage name is not required in the title. Example, “Eric Bramlett, Austin REALTOR” or “Eric Bramlett, CNE, GRI” or “Eric Bramlett, Central Austin Expert”
  • If the social media account title includes text that could be interpreted as a separate entity, then the brokerage name must be included in the title. Example, “Bailey Moran Real Estate” is not approved, but “Bailey Moran Real Estate, Bramlett Residential” is approved.

Social Media Images

  • If you include your name on a social media image, you must include the brokerage name. The easy button is to simply include your approved agent logo.
  • You may post images without any name (devoid of your name and devoid of the brokerage name).

Miscellaneous

  • Everyone is required to use an @bramlettpartners.com email address for both brand consistency and to avoid tech complications.
  • In House Designers are our easy button. If you need something designed and you want to stay compliant, reach out to design@.
  • Out of House Designers are also great, but they won't know our guidelines. You will save a ton of time if you first ask support@ or design@ for our brand guidelines and Figma to provide to the OOH designers.
  • We LOVE watching our agents flex their own creative muscles. If you're unsure if you're compliant, please shoot us an email. After you're confident you have the hang of our guidelines, we don't need to give you approval on everything you create.

Typography

The full typography suite includes

Header: Halyard Display

Accent: Motterdam

Eyebrow & Body: Halyard Text


Colors

  • 5-Star Forest
    • RGB: 120, 132, 117
    • CMYK: 56, 36, 55, 10
    • HEX: #788475
    • Pantone: 5625 C
  • Timeless Taupe
    • RGB: 166, 154, 142
    • CMYK: 36, 36, 43, 1
    • HEX: #A69A8E
    • Pantone: 7530 C
  • Service Teal
    • RGB: 195, 209, 207
    • CMYK: 24, 9, 16, 0
    • HEX: #C3D1CF
    • Pantone: 5527 C
  • Estate Blue
    • RGB: 29, 38, 48
    • CMYK: 84, 71, 55, 63
    • HEX: 1D2630
    • Pantone: 433 C
  • Sand White
    • RGB: 246, 243, 235
    • CMYK: 2, 3, 7, 0
    • HEX: F6F3EB
    • Pantone: 7527 C @40%

RGB & Hex Color codes are for digital application.

CMYK & Pantone codes are for print application.


Brand Shapes & Patterns

Our brand shapes include minimal, abstract representations of building structures along with a 5-pointed star to showcase our 5-star reviews that speak to the dedication of our agents.


Brand Application

Key Graphics


Folder


Open House Flyer / Download


Templates

Status Templates / Download



Review Template / Download


Infographic / Download


Stats / Download

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