Creating a QR Code for a Property Website

Quick reference for agents. Use this any time you need a scannable QR code for a listing, on a yard sign rider, flyer, or business card.

Option 1: Quick & Free (one-off listings)

1. Copy the URL of the specific property listing page (not just the site homepage).
2. Go to a free QR generator: Canva's QR tool, qr-code-generator.com, or qrcode-monkey.com.
3. Paste the URL into the “Website/URL” field.
4. Customize with Bramlett brand colors, logo, or a frame that says “Scan for Details.”
5. Download as PNG or SVG. Use SVG if it will be resized for print.
6. Test the code on your own phone before sending it to print.
7. Add it to your collateral: sign rider, flyer, business card, or closing gift.

Option 2: Reusable & Trackable (recommended for sign riders)

A free static QR code is locked to one URL forever. If you want a rider you can reuse across future listings, you need a dynamic QR code instead. A dynamic code points to a short redirect link that you can repoint to a new property page anytime, without reprinting anything.

1. Use a dynamic QR / link shortener tool such as Bitly (or Flowcode, QR Code Generator Pro).
2. Create a consistent naming convention, e.g. bit.ly/bp-[address abbreviation].
3. Generate the QR code from that dynamic link, not directly from the property URL.
4. Store the QR image in the listing's Google Drive folder so it's easy to find and reuse.
5. When the listing changes, log into the dashboard and update the destination URL. The printed QR code stays exactly the same.

Note: Free dynamic QR code tools often have limitations, such as scan limits, restricted analytics, expiration periods, or paid upgrades. Agents should review the service terms carefully before using a free platform, especially for long-term sign riders.

Reach Out to Stokes for a QR Sign Rider

Contact Stokes to have them produce a QR code rider for your sign post. Before you order, confirm with them:

• Whether they generate a dynamic QR code (reusable, repointable) or a static one (one-time use).
• If dynamic, ask who owns/manages the redirect: Stokes, or do you set it up on your own Bitly/Flowcode account?
• Turnaround time and reorder cost, in case you want extras on hand for future listings.
• Rider size and mounting style so it matches your existing sign posts.

Testing & Print Tips

• Scan on both an iPhone and an Android camera app before finalizing. They can behave differently.
• Keep the printed QR code at least 1″ x 1″ so it scans easily from a few feet away.
• Point the code to a mobile-friendly page. Most people will be scanning and viewing on their phone.
• If scan tracking matters to you (useful for gauging sign traffic on quiet listings), use a dynamic link with analytics, not a plain static code.

Questions? Reach out to design@brampar.com