Leads Outside Our Service Area: What to Do
Leads Outside Our Service Area: What to Do
If you're on leads duty and a call or form comes in from outside the Austin metro, here's exactly how to handle it.
Bramlett's Service Area
Bramlett Partners serves the Austin metro area, which includes:
- Austin and surrounding Travis County
- Round Rock, Cedar Park, Leander, Georgetown (Williamson County)
- Kyle, Buda, San Marcos (Hays County)
- Pflugerville, Manor, Elgin
- Dripping Springs, Lakeway, Bee Cave, Spicewood
- Bastrop County adjacent markets
Outside our service area: San Antonio, Houston, Dallas/Fort Worth, and other Texas markets not contiguous with the Austin metro.
If You're on Lead Duty and Receive an Out-of-Area Lead
Do not claim it as your own lead.
Step 1: Gather basic information If it's a call-in lead, be friendly and professional. Get their name, contact info, and the market/city they're interested in.
Step 2: Let them know you'll connect them with someone "We focus on the Austin metro, but I want to make sure you're taken care of. Let me connect you with an agent in that market."
Step 3: Notify the leads team immediately Submit a HelpScout ticket with:
- Lead's name and contact info
- Market they're looking in
- Any other relevant details from the conversation
The leads team will route the lead appropriately — either to a Bramlett agent with that market knowledge or via the outbound referral process.
Step 4: Do not work the lead yourself Unless you have a specific arrangement and market knowledge for that area, do not attempt to serve a client outside our service area. Unfamiliarity with local market conditions is a liability for both you and the client.
Outbound Referral Option
If you have a relationship with an agent in the lead's target market, you can handle this as an outbound referral:
- Connect the lead with your agent contact in that market
- Execute a referral agreement before the client starts working with that agent
- Enter the outbound referral in the Super Portal
See Referral Agreement - Outbound and Agents in Other Metros for agent contacts.