Farming Postcards via Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a powerful, cost-effective tool for reaching entire neighborhoods with high-quality, glossy postcards. Ideal for real estate farming, EDDM enables us to target sections of a zip code in segments of 400-500 addresses, without needing specific addresses. This streamlined approach reduces postage costs to less than half of traditional mail, allowing us to either save on expenses or extend our reach to a broader audience. By leveraging EDDM, we can maintain high-impact marketing while maximizing our budget efficiency in neighborhood outreach.

Prior to Setting Up Your Farm & Ordering

• You will have selected which neighborhood(s) you want to farm.
• You've designed your first postcard (front and back) in the correct EDDM format
  • We recommend using the 9"x6.25" size and to use the thickest stock available, gloss on both sides.
• Tip! Farming neighborhoods takes time to see results. Plan to send one postcard per month for 11 months out of the year (skip December) to see some results. You will see full results after 2 years.
• Tip! Designing postcards is a PAIN! Create a template that allows you to set up your postcards for the entire year.

Step #1 - Go to the EDDM Route Tool & Build Your List

https://eddm.usps.com/eddm/select-routes.htm

Step #2 - Go to PrintPapa.com & Put in Your Order