Inserting Loom Videos Into Email & FUB Newsletters + Linking to Youtube

To effectively insert an animated GIF video into emails and newsletters to improve click-through rates and catch the recipient's attention. This is effective when sending emails to a single client and especially when sending newsletters to a set of clients. When sending newsletters, you will almost always use the FUB / FollowUPBoss batch email feature and you will often want to link to Youtube (to grow your channel) instead of the loom link. Watch this 2:30 min video to see how! Steps below.

Key Steps:

1. Inserting Loom Animated GIF:
   • Paste the Loom video link into Gmail.
   • If the link doesn't work, go to Loom, click on Share Video, then Embed, and copy the GIF thumbnail.

   • Paste the GIF thumbnail into the email.

     Linking to YouTube Video:

   • In newsletters, link to a YouTube video instead of Loom.
   • Copy the GIF thumbnail from YouTube.
   • Paste it into the newsletter.
   • Delete any unnecessary text for a cleaner look.
   • Highlight the video, add or remove a link, and insert the YouTube video link.
   • Preview the link to ensure it directs to YouTube.

Cautionary Notes:

• Ensure the GIF thumbnail is copied correctly to maintain the animated effect.
• Double-check the inserted link to ensure it directs to the correct video source (Loom or YouTube).
• Test the email or newsletter before sending to confirm the video insertion and link functionality.

Tips for Efficiency:

• Use the Loom extension for easier insertion of animated GIFs into emails.
• Keep the email or newsletter design clean by removing unnecessary text around the video.
• Always preview the inserted video link to verify it directs to the intended source (Loom or YouTube).