Pricing Properties for Buyers

A home purchase is usually the most expensive purchase anyone makes in their life. Because of this, confidently presenting a CMA is important, but you must provide context. Beyond a CMA, you must be able to answer the question, "How is the market?" which means you must present and explain market statistics and seasonality.

What Should You Provide?

CMA & Price Range

All homes are unique and it's impossible to predict the price that any home will sell at with a high degree of accuracy. Because of this, you want to present comps as a range, It's important to present active, under contract, and sold comps.

Market Statistics

You don't have to provide market statistics with every CMA since the market typically doesn't shift quickly. However, you need to provide market statistics and context at some point in the process. This shows your clients if they're making offers in a buyers, sellers, or balanced market.

Market Seasonality

Austin's market is consistently seasonal and it's important for your clients to understand if they market is heating up or cooling down seasonally. Present this page and chart to them.

Context & Your Opinion

Your clients trust you as the expert and you have real time (and real world) experience as to what types of offers are winning. Make sure and help your clients understand what you think a winning offer would be and at what price you think there will be appraisal issues.

A Phenomenal Email

Use the email template (or some variation) to make sure your clients have received all of the info they need to make an intelligent decision.