Leads Frequently Asked Questions
Why don't we just use a receptionist?
Like a lot of great ideas, we have tried this! When we tested an (awesome) in-house receptionist, we lost 70% of the qualified leads that she spoke to during the time it took to connect the lead to an agent. When we moved to "direct to agent" phone calls, our conversion rate tripled. We learned that buyers call a real estate agent/team/office and want to talk with an expert "right now." As soon as they talk with a great agent, they stop calling other agents. We do understand that it's frustrating to answer a bunch of calls that are not qualified buyers. You have to simply "take the bad with the good" and ignore the non-leads. When you do this, you'll build your pipeline quickly, and you'll have a great time in the process!
What happens if my Leads Duty Partner hogs all the calls?
They shouldn't do that! :) If that happens, call your Leads Duty Partner and politely ask them to give you a chance to answer some calls. It generally works well to trade-off. If you answered the last call, let the next call ring 1-2 times before you pick it up.
What should I do if a renter calls in?
It's great to have a script for renters or other non-leads (who we can't service.) Politely get them off the phone by referring them to AustinHomeSearch.com, Yelp, or Google. How do these people find us?
How do these people find us?
We have 15+ proven marketing channels and are usually testing 1-5 new channels at any given time. Generally, these buyers find us somewhere online, but we also use offline channels. The commonality is that these people are actual leads/inquiries - they know who we are and they're reaching out to us. You just need to show them that you're a great agent who they want to work with and you'll have a new client!
Do I have to work every lead that calls in?
You are not required to work every lead that calls in, but you must place every lead. If the lead is within our service area - Austin Board of REALTORs and Waco Association of REALTORs (as of July 7, 2025) - then you must proactively find an agent in the office who will help the lead. The fastest way to do this is to post on circle.bramlettpartners.com but it's also good to look at our roster to find an agent who lives in a zip code in or close to where the lead needs help. You do not get a referral fee on intra-office company lead reassignments, but this is a requirement in order to remain in the leads program.
What if a lead calls in and needs help in a market where Bramlett Partners doesn't operate?
If someone calls in from an area outside of our market areas, you are not expected to work the lead. You do not want to try and find an agent in our office to work this lead because it is not in our market area. You want to find a referral agent and get a referral fee for the lead. Typically, you want to ask for a 25% referral and you will get a 70/30 split on company leads that have been referred.