Glossary & System Terminology
Platform Terms
| Term |
Definition |
| Super Portal (SP) |
The proprietary Bramlett Partners technology platform at app.bramlettpartners.com |
| MGMT Portal |
The internal management portal at mgmt.bramlettpartners.com (staff-only, separate from SP) |
| FUB |
Follow Up Boss -- the primary CRM used by agents |
| Sphere Nurture (SN) |
The SOI engagement tracking system integrated with the SP |
| Matrix |
The MLS search interface provided by the Board of Realtors |
| Statamic |
The CMS powering the public bramlettpartners.com website |
| RealScale |
The previous transaction management system (legacy, now replaced by SP Deals) |
Data & MLS Terms
| Term |
Definition |
| ABOR |
Austin Board of Realtors -- primary MLS for Central Texas |
| NTREIS |
North Texas Real Estate Information Systems -- MLS for Waco and surrounding areas |
| RESO |
Real Estate Standards Organization -- defines the data API standards used by MLS systems |
| RETS |
Real Estate Transaction Standard -- legacy data protocol (still used for NTREIS ClosePrice) |
| Bridge / Trestle |
The RESO Web API platform that serves MLS data |
| Flex Listing |
A listing entered through the Unlock MLS program with limited MLS exposure |
| CDOM |
Cumulative Days on Market -- total time a property has been listed, including re-listings |
| DOM |
Days on Market -- time since the current listing date (does not include prior listing periods) |
| ListingContractDate |
The date a listing agreement was signed (used for "New Listings by Month" stats) |
| ClosePrice |
The final sale price of a property at closing |
User & Role Terms
| Term |
Definition |
| Manual User |
A user created directly in the SP without a FUB account |
| FUB User |
A user synced automatically from Follow Up Boss |
| Team Admin |
A role that manages team-level settings and users |
| Collaborator |
An agent who has secondary access to a client's record (assigned in FUB) |
| Colleague |
A professional contact tagged in the SP (lender, inspector, TC, etc.) |
Feature Terms
| Term |
Definition |
| Quick CMA |
A streamlined CMA creation flow with inline criteria editing |
| Subject Property |
The primary property being analyzed in a CMA |
| Value Wizard |
A planned feature that pre-populates CMA search criteria from a property's details |
| AI Compose |
AI-generated client communication content |
| AI Analyze |
Conversational AI for CMA data analysis |
| Saved Polygon |
A custom-drawn geographic area saved as a reusable search filter |
| Neighborhood Overlay |
Interactive map layer showing neighborhood boundaries with market stats |
| Public Link |
A shareable URL for CMA, tour, stats, or search results that does not require login |
| SP Labs |
Internal tracking and experimentation for AI and search feature usage |
| ASM Attention |
An automated tag applied to leads that need follow-up based on accountability criteria |
Email Terms
| Term |
Definition |
| One-Click Unsubscribe |
A header-level unsubscribe mechanism (List-Unsubscribe) surfaced by email providers |
| Hard Bounce |
A permanent email delivery failure (invalid address) |
| Soft Bounce |
A temporary email delivery failure (server busy, mailbox full) |
| Block |
A delivery failure caused by the receiving server blocking the message |
| SendGrid |
The email delivery service used by the Super Portal |
| Market Update |
An automated email sent to clients based on their saved search criteria |
Transaction Terms
| Term |
Definition |
| Deal |
A transaction record in the Super Portal |
| Auto-Launch |
Automatic creation of tasks and emails when a deal reaches certain statuses |
| Closing Report |
The final status of a deal, triggering lender/escrow validation requirements |
| Buyer Rep Signed |
A buyer transaction status indicating a buyer representation agreement is in place |
| Coming Soon |
A seller/landlord transaction status for pre-market listings |
| -e |
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